Hoola Health, a Bengaluru paediatric care company formerly called BabyMD, has acquired UpTodd, an online early-childhood development platform. The deal was announced on October 6, 2026. Financial terms were not disclosed.
Hoola said UpTodd's child-development programmes, content and parent-engagement tools will become part of its own offering. UpTodd's three co-founders, Abhishek Singh, Devesh Kaushik and Richa Singh, are joining Hoola, where they will lead new initiatives, technology and the therapy business respectively.
Alongside the acquisition, Hoola opened registrations for Hoola 1000, a paediatrician-led membership that follows families from pregnancy to a child's second birthday. It is due to launch in Bengaluru in December 2026. Pricing has not been announced.
What UpTodd built
UpTodd sells personalised, milestone-based programmes for parents of babies and young children, covering development, nutrition and parenting advice. Its app comes with activity kits, flashcards and books, monthly developmental reports built from parent questionnaires, and its own line of baby cereals. Entry plans start at 449 rupees (about $5).
The company launched its service in 2019 and said that by 2021 it had reached families in more than 150 countries. According to Hoola, UpTodd has engaged more than 100,000 families and has over 10,000 paying customers.
Abhishek Singh was UpTodd's chief executive, Devesh Kaushik its chief technology officer and Richa Singh its chief product officer. Television actress and author Chhavi Mittal joined the company as an investor, brand ambassador and adviser, though the size of her stake was not reported. UpTodd did not disclose any institutional funding.
“We want Hoola to be the partner parents turn to through every stage of early childhood, not just when their child is sick.”
Why Hoola is buying
Hoola was founded in 2024 by Deeksha Senguttuvan and runs neighbourhood clinics in Bengaluru offering consultations, vaccinations, developmental assessments and therapy. The company says it serves more than 20,000 families.
Senguttuvan said the clinics showed that parents wanted support between visits, not only when a child is ill. UpTodd gives Hoola an at-home programme and a base of paying parents that it can link to its doctors.
Hoola 1000 is named after the first 1,000 days of life. It is built around scheduled check-ins, unlimited consultations with paediatricians and specialists such as lactation consultants, nutritionists, sleep coaches and developmental therapists, and a care concierge available seven days a week. At home, families get daily nutrition plans, weekly play activities, monthly milestone reports and toy kits for each stage. Before birth, the programme offers maternal nutrition support, prenatal yoga and a paediatric consultation.
The programme is split by age. From birth to six months it focuses on newborn care, feeding, vaccinations and growth; from six to 12 months on nutrition, sleep and starting solid foods; and from one to two years on milestones, behaviour and routine health. Consultations can take place online or in a Hoola clinic.
The funding behind the buyer
In June 2026 the company rebranded from BabyMD to Hoola Health and raised $5 million in a round led by Surge, Peak XV Partners' early-stage programme. Existing investor W Health Ventures took part, along with angel investors Ashish Gupta, Abhishek Goyal and Bijou Kurien.
At the time Hoola ran five clinics and said it planned to open 30 more over two years across Bengaluru, Hyderabad and Delhi NCR. The UpTodd deal adds a digital product that is not tied to clinic locations.
What happens to UpTodd customers
Hoola did not say whether UpTodd will keep operating under its own brand or how its existing subscribers will be moved to the new programme. Hoola 1000 will launch in Bengaluru only, where Hoola's clinics are located, while UpTodd's programmes are sold online.
Hoola tied the launch to gaps in early-childhood care, citing National Family Health Survey data that nearly four in ten babies in Karnataka are not exclusively breastfed for their first six months.
Senguttuvan said Hoola started with the aim of building neighbourhood clinics where children could get trusted paediatric care, and that working with families showed parents needed a healthcare partner beyond the clinic visit.
