TrackStreet, a software company that helps brands control where and at what price their products are sold online, announced on October 5, 2026 that it had acquired Candid Wholesale, a Portland, Oregon platform that brands use to take wholesale orders from retailers.
Terms were not disclosed. TrackStreet's announcement, issued from Las Vegas, gave no price or deal structure, and retail-tech trackers such as The Fashion Law listed the sum as undisclosed.
Candid Wholesale will keep running as a separate platform for now, TrackStreet said, and the company will share more about integration plans later. Co-founders Avery Bloom and Dave Lowensohn come with the business, which TrackStreet described as now part of its group.
What Candid Wholesale built
Candid is a B2B e-commerce tool for brands that sell to independent shops. It puts wholesale catalogs, orders, invoices, shipments, payments and inventory in one place, so retail buyers can reorder online instead of by phone, email or paper forms.
When the company raised money in 2021, Bloom told GeekWire that about 80% of wholesale transactions still happened on paper or over the phone. The product is sold on subscription, and brands invite their own retail buyers to order through it, which means each new brand brings its retailer network onto the platform.
TrackStreet's announcement said Candid's team understood the details that make wholesale ordering hard, from sales reps to split shipments and deposits. Unlike consumer shopping, each wholesale buyer can have its own prices, payment terms and list of products it is allowed to order.
“Brands have trusted us for years to stop the transactions that hurt them. Over time, we want to help create the ones that grow them.”
Why TrackStreet is buying
TrackStreet's core business is channel control: it monitors online listings for brands, flags unauthorized resellers and enforces minimum advertised price and unilateral pricing policies. Founder and chief executive Andrew Schydlowsky said the company had spent years helping brands stop sales that damaged them and now wanted to help create sales that grow them.
The company calls the new direction authorized B2B commerce. Today, knowing which partners are allowed to sell a product is separate from how those partners place orders. Owning a wholesale ordering platform lets TrackStreet start to tie the two together. The firm said brand protection remains at the center of its business and described the deal as an evolution rather than a change of course.
To make its case, TrackStreet pointed to Gartner research that 67% of B2B buyers prefer to buy without a sales rep, and to Grand View Research projections that global B2B e-commerce will grow about 20.9% a year from 2026 to 2033.
The founders and the funding
Bloom and Lowensohn started Candid in Portland in 2016. The two had worked together at Stack Development, a Portland software firm, and Bloom came to the problem after he and his wife built an apparel brand, North of West, and dealt with wholesale ordering first hand. TrackStreet said the pair had spent over a decade on the platform.
In June 2021 Candid raised $2 million in a round backed by Amplify, TenOneTen, Stage Venture Partners, SaaS Ventures and First Row Partners, adding to earlier money from Cascade Seed Fund and angel investors, according to GeekWire. Data provider CB Insights lists $7.96 million raised across eight rounds in total, including an undisclosed venture round in December 2022 and a small debt round of about $100,000 in May 2024.
Candid stayed small. Tracxn listed three employees as of August 2026. Neither company said what investors received in the sale.
What happens to customers
Brands and retailers using Candid should see no immediate change, since the platform continues to operate on its own. TrackStreet did not name any Candid customers or give user numbers.
In the announcement, Bloom said TrackStreet had deep roots in e-commerce and that the founders were proud of what comes next for Candid.
Where wholesale software goes next
TrackStreet said other parts of commerce, such as affiliate and creator partnerships and AI product search, have already been rebuilt around how people buy now, while wholesale has not. It also expects more buying to move to marketplaces, social channels and AI agents that order on someone's behalf, which it argues makes it more important for brands to know every transaction runs through an authorized partner at the right price.
Whether that link between enforcement and ordering wins over brands will depend on how far TrackStreet integrates the two products, something it has not yet set out.
