Acquirer · Corporate

ActiveCampaign

1Exits trackedUndisclosedDisclosed value—Median price0Acquihires

Photo: WAO Coworking / Wikimedia Commons, CC BY-SA 4.0

ActiveCampaign acquires AI agent evaluation startup Feedback Intelligence

The marketing automation company bought the Berkeley startup to measure why its AI agents succeed or fail in conversations with users, and plans to feed those findings back into its Active Intelligence engine.

PriceUndisclosedRaised$0.9mLast stagePre-seedBuyer typeCorporate

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3 FebActiveCampaign → Feedback IntelligenceBerkeley · Pre-seed · raised $0.9mUndisclosedUndisclosed