Acquirer · Startup
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Photo: Estormiz / Wikimedia Commons, CC0Converted acquires Egyptian fashion platform Mitcha to feed its sales-linked ad product
The US-based ad-tech company is folding Mitcha's marketplace, customers and designer network into its platform, and Mitcha founder Hilda Louca, an investor on Shark Tank Egypt, is joining as partner and executive director.
Undisclosedn/aStage n/aStartup
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