Snitch

Photo: Biswarup Ganguly / Wikimedia Commons, CC BY 3.0

Snitch buys women's fashion label Berrylush to move beyond menswear

The Bengaluru menswear brand chose to buy an existing women's label rather than build one, and says it wants to grow Berrylush into a ₹1,000 crore (about $116 million) brand.