Apollo.io, the San Francisco sales prospecting and engagement platform, acquired Pocus, a revenue intelligence startup, on March 19, 2026. Financial terms were not disclosed.
Pocus helps sales teams decide which accounts to work on by turning signals from CRM records and product usage into ranked lists of opportunities. Its customers include Canva, Asana and Monday.com, which use it for work before and after a sale.
Apollo said nothing would change for its existing users, including its pricing, and that it would share more details about bringing the two products together in the coming months. It did not say what would happen to Pocus as a separate product.
What Pocus built
Pocus was founded in 2021 by Alexa Grabell, its CEO, and Isaac Pohl-Zaretsky, its CTO. Grabell previously worked in sales operations at Dataminr. The company built its early customer base among product-led growth software companies, whose free users and product data can point to accounts ready to buy, The Next Web reported.
Grabell said in the announcement that she started the company because revenue teams had too much data and too little guidance on what to do with it. Its software sits on top of a company's CRM and behavioural data and flags the accounts and actions with the highest potential.
Grabell said Apollo had built the execution layer that modern sales and marketing teams trust, and Apollo's CEO said that combining Pocus's people and technology with Apollo's scale strengthened its position. Apollo described the deal as a sign that the traditional sales technology stack, built from many separate point tools, was becoming obsolete.
“We started Pocus to solve a simple but critical problem: revenue teams were drowning in data but starving for direction.”
The founders and the funding
Pocus raised a Series A of about $23 million in June 2022, led by Coatue. First Round Capital, BoxGroup, GTM Fund and Mantis VC also invested, The Next Web reported. Total funding across its seed and Series A rounds was not consistently reported, and the company's valuation and headcount were not disclosed.
Why Apollo is buying
Apollo, founded in 2015, sells a database of more than 230 million contacts along with tools for prospecting, email sequences, calling and deal management. It says more than 600,000 companies use it and that it has over 100,000 paying customers. The Next Web reported that Apollo's annual recurring revenue was approaching $200 million.
Apollo said it serves about 2 million users and that its revenue has grown more than fivefold since its Series D round. It also said credit consumption on its platform doubled in under six months after the launch of its AI Assistant.
The company is trying to move from small businesses into larger accounts. It said its enterprise accounts grew more than 400% over the previous 12 months, with Anthropic and Glean among the new customers. Apollo said Pocus adds an intelligence layer on top of its existing data and outreach tools, surfacing CRM signals, behavioural data and other high-value opportunities.
Apollo framed the deal as part of building an AI-native operating system for sales and marketing teams that would replace a stack of separate tools. Its CEO, Matt Curl, said Pocus would add AI-driven signal intelligence, recommendations and workflows to the platform.
A new CEO's first deal
Curl became Apollo's CEO in February 2026, replacing co-founder Tim Zheng, who became chairman. Curl had been chief operating officer and had advised the company since 2019. The Next Web reported that his appointment was presented at the time as preparation for a phase of acquisitions, and Pocus is the first deal made under him.
Apollo also reported rising use of its AI features. It said AI adoption among its customers rose from 35% to 75% after it launched its AI Assistant in beta in October 2025, and that weekly active users of the assistant rose 94% after general release.
Apollo's own blog post told existing users that its contact database, AI prospecting, sequencing, inbound forms and routing, built-in dialer, call recording and analysis, and deal management would all remain in place.
