Noon Academy, a Saudi education technology company, acquired Almakhfi, a digital platform that prepares students for the Qudurat and Tahsili exams, the two standardised tests used in Saudi university admissions. Wamda reported the deal on 7 July 2026.
Neither company disclosed the price or any other financial terms, and none of the reports on the deal included comment from executives at either company.
Noon Academy said it plans to bring Almakhfi's exam preparation material into its own platform, where students in middle and high school will be offered more personalised learning paths built on artificial intelligence. The reports did not say whether Almakhfi will keep its own brand or what will happen to its staff.
What Almakhfi built
Almakhfi was founded in 2018, according to Wamda, which noted that the announcement described the company as being eight years old. It built a digital service focused on two exams. Qudurat is the general aptitude test and Tahsili is the achievement test in science subjects, and Saudi universities use the results of both when they admit students.
The company says it has supported more than 250,000 students preparing for these national exams. Wamda and Arab Founders both described it as one of the better-known online providers of Qudurat and Tahsili preparation in the kingdom.
The reports did not name Almakhfi's founders, say where in Saudi Arabia it is based, or say whether it had raised outside money. Its revenue, user numbers beyond the 250,000 figure and headcount were not disclosed.
Why Noon Academy is buying
Noon Academy runs what it calls a social learning platform. It offers live classes, tools that use artificial intelligence to support learning, and courses that go beyond the school curriculum, covering core subjects, English, programming, robotics and drone technology.
Exam preparation is a natural extension for a company whose audience is school students. Almakhfi brings a specialist library for the two tests that decide university entry, along with a large base of students who have already used it. Noon Academy said combining that content with its platform would widen access to high-quality learning material and let it tailor study plans to individual students.
The acquisition expands Noon Academy's offer for middle and high school students in particular, according to Wamda. Arab Founders, which also covered the deal, described it as an expansion of Noon's AI-powered learning ecosystem for students in Saudi Arabia, and said Almakhfi had helped more than 250,000 students prepare for the two examinations.
Noon Academy did not publish the number of students using its own platform, so it is not possible to say how much the deal adds to its existing audience. The terms of the transaction, including whether it was paid for in cash or shares, were also not made public.
Noon Academy's founders and funding
Noon Academy was founded in 2013 by Mohammed Aldhalaan and Abdulaziz AlSaeed. It is one of the larger venture-backed education companies in Saudi Arabia.
Its most recent disclosed round was a Series B of SAR 153 million (about $40.8 million), led by Wa'ed Ventures and Raed Ventures. Wamda had reported a $41 million Series B for the company in November 2023. Wamda did not say whether any of that capital was used to pay for Almakhfi.
Consolidation in Saudi edtech
Wamda described the deal as part of a wider pattern of consolidation in Saudi Arabia's education technology sector. Companies there are combining specialist products, such as test preparation, with broader learning platforms that use artificial intelligence.
For Noon Academy, buying an established exam-prep brand gives it content and users in a segment where demand recurs every year, as each new group of secondary school students sits the Qudurat and Tahsili tests. For Almakhfi, the deal offers a larger platform and a home inside one of the country's best-funded edtech companies.
The companies have not said when Almakhfi's material will appear inside the Noon Academy app or whether the Almakhfi service will continue to run separately in the meantime.
