Seismic and Highspot, two of the largest makers of sales enablement software, signed a definitive agreement to merge, the companies announced on 12 February 2026. Seismic is based in San Diego and Highspot in Seattle.
The companies did not disclose the value of the deal or how it is structured. Once it closes, the combined business will operate under the Seismic name and be run by Seismic chief executive Rob Tarkoff. Robert Wahbe, Highspot's founder and chief executive, will join the board of the combined company.
Permira, the private equity firm that has invested in Seismic through its funds since 2020, will remain the controlling shareholder. The deal needs regulatory approval and must meet customary closing conditions. Until then the two companies will operate separately, and both platforms will continue to be supported after closing.
What Highspot built
Highspot sells software that sales, marketing and enablement teams use to manage sales content, train and coach sellers, and engage buyers. In its 2022 funding announcement it named DocuSign, Fiserv, Okta, Red Hat and Zillow as customers, and SiliconANGLE reported that its customers include Amazon Web Services and OpenAI.
The company now describes its product as a go-to-market performance platform powered by Nexus, its AI and analytics engine. SiliconANGLE reported that Highspot offers some features Seismic does not, including a tool for sharing sales material with resellers and measuring which content works, and a Digital Sales Room for sending material to prospective buyers.
Seismic's platform overlaps heavily. Companies use it to store pitch decks, case studies and training material, and its AI features adapt content for individual customers and build training courses for salespeople, according to SiliconANGLE. Seismic says about 2,000 organisations use its product.
“Highspot and Seismic share a belief that enablement sits at the center of how modern revenue teams operate.”
Why the two are combining
Tarkoff said demand was growing for technology that connects sales strategy to execution and drives consistent revenue performance, and that the merger was meant to meet it. Wahbe said both companies believe enablement sits at the centre of how modern revenue teams operate.
Jason Thorn, a managing director at Permira, said the two platforms were complementary and that the owners intended to invest heavily in an AI-first product roadmap. The companies said the combined product would cover enablement, content, learning, coaching, analytics and insights.
Seismic and Permira were advised by Latham & Watkins, with Skadden, Arps, Slate, Meagher & Flom as financing counsel and Fried, Frank, Harris, Shriver & Jacobson as tax counsel. Qatalyst Partners, Wells Fargo Securities and J.P. Morgan Securities acted as financial advisers.
The founder and the funding
Highspot raised $248 million in a Series F round in January 2022 at a post-money valuation of $3.5 billion, which it said was four times its valuation two years earlier. New investors B Capital Group and D1 Capital Partners led that round, with ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire and Tiger Global Management also taking part. The round brought its total funding to $648 million.
At the time Highspot said it had grown from 400 employees to more than 800 in two years, and that its revenue had grown 935% over the previous three years. It has not published updated figures.
Seismic's most recent funding was a $90 million round led by Permira about six years before the merger, SiliconANGLE reported. In that deal Permira also bought shares from Seismic's existing backers and became its controlling shareholder.
What happens to customers
Both companies said their existing platforms would continue to be supported after the deal closes, and that the combined business would build new AI features to automate more sales tasks. They did not say whether the products would eventually be merged into one, or what the deal means for staff at either company.
The merger removes one of Seismic's closest competitors. For Highspot's investors, who backed the company at a $3.5 billion valuation in 2022, the announcement gave no indication of what the deal was worth.
