Warner Music Group (WMG) said on April 1, 2026, that it had signed a definitive agreement to acquire Revelator, a business-to-business platform for digital music distribution, rights management, royalty accounting and real-time analytics. Revelator was founded in 2012 by Bruno Guez, who is its chief executive, and is described by the Israeli business daily Calcalist as an Israeli startup.
Neither company disclosed the price or the structure of the deal. WMG said the transaction was subject to customary conditions and was expected to close in the following quarter.
After closing, Revelator is to be integrated into WMG and used to widen the services that WMG's labels and its independent distribution arm, ADA, offer to artists and independent music businesses. WMG said Revelator would continue to serve its existing customers.
What Revelator built
Revelator sells cloud software that handles the back office of a music business. Artists, labels and distributors use it to send releases to streaming services and stores, keep track of who owns which rights, calculate royalties and read sales and streaming data as it comes in. According to WMG's announcement, the company serves hundreds of clients.
The product line includes Revelator Pro, an application programming interface (API) that other companies can build on, and white-label versions that let a distributor or label run the platform under its own brand. In its company description, Revelator presents itself as an independent partner that provides the operating infrastructure for artists, labels, distributors and music technology firms, with customers around the world.
When TechCrunch covered the company in 2016, it described a service through which customers uploaded music that Revelator then delivered to services such as Spotify and Apple Music, along with marketing and analytics tools. At that time Boston public radio station WBUR used it to track music played in podcasts so that musicians and labels could be paid, and Revelator powered music features for Wix Music customers.
“The combination of Revelator's leading-edge technology and array of premier services with our global infrastructure will turbocharge our joint mission to support more labels and artists around the world.”
Why Warner Music Group is buying
WMG framed the purchase as its latest step in building out distribution and label services. The group owns recorded music labels including Atlantic, Elektra, Parlophone and Warner Records, the publisher Warner Chappell Music, the artist services division WMX and ADA, which works with independent labels and artists.
Independent artists and labels increasingly need software to manage their catalogues and payments without a major label's back office. Owning Revelator gives WMG a ready-made platform for that work, which it can offer through ADA and its own labels while continuing to sell it to outside customers.
Robert Kyncl, WMG's chief executive, said combining Revelator's technology and services with WMG's global infrastructure would help the two companies support more labels and artists worldwide, and welcomed the Revelator team to the group. Guez said that since launching Revelator in 2012 the company had tried to make the music industry fairer, simpler and more transparent, and that the partnership with WMG would let it serve artists, labels and distributors around the world.
Calcalist reported that WMG was advised on the deal by the Israeli law firm EBN - Erdinast, Ben Nathan, Toledano, and that Revelator was represented by Arnon, Tadmor-Levy.
The founder and the funding
Guez came to software from the music business. According to TechCrunch, he had hosted a public radio show, founded Quango Music Group and worked as creative director of music at Cirque du Soleil before starting Revelator.
Revelator announced a $500,000 seed round in March 2015, when it launched its platform in the United States. In August 2016 it raised $2.5 million in a Series A round led by Exigent Capital, with Digital Currency Group and the Israeli early-stage fund Reinvent taking part. TechCrunch reported at the time that the company had already raised $3 million before that round, which would put its disclosed funding at about $5.5 million. No later rounds were reported in the sources reviewed, and the company did not publish a headcount or revenue figures.
What happens next
Until the deal closes, Revelator remains a separate company. WMG said the Revelator team would bring its experience in music, technology and revenue management to WMG's global operations after closing, while existing clients keep using the service.
The companies did not say whether the Revelator brand, its white-label products or its Israeli operations would change once the business becomes part of WMG.
