Wonder, the food hall and delivery company that owns Grubhub, acquired Claim, an app that pays diners cash back for eating at or picking up from local restaurants. The deal was announced on 20 January 2026. Financial terms were not disclosed.
Claim became available to Grubhub merchants and diners in New York City immediately, and Grubhub said it planned a nationwide rollout later in 2026. Grubhub told TechCrunch that every member of the Claim team was offered a job at Grubhub, and that the Claim app and website would keep running for existing merchants and users "for the time being."
Claim was founded in 2021. It said it had raised a total of $20 million when it announced a $12 million Series A in October 2024. PitchBook estimated its valuation at $62 million, according to TechCrunch.
What Claim built
Claim describes itself as a restaurant discovery and rewards app built around weekly cash-back offers. Diners sign up to receive offers from nearby restaurants and redeem them on dine-in or pickup orders. There are no codes to enter or QR codes to scan: qualifying purchases made in person are recognised automatically when the diner pays. The app uses a diner's ordering history to recommend restaurants.
For restaurants, Claim offers a dashboard to create promotions aimed at diners likely to visit, and to track the results. Its partners include Joe & the Juice, Just Salad, Blank Street, Bluestone Lane and Wonder itself, according to Pulse 2.0. Nation's Restaurant News reported that these brands were mainly in the New York City area.
Co-founder and CEO Sam Obletz said the company combined its rewards app with machine learning models to match restaurants with diners likely to become regular customers.
“Restaurants bring our communities together, and they deserve an effortless way to find great customers. By combining a delightful rewards experience and powerful machine learning models, we match restaurants with their next regulars.”
From campus app to restaurant rewards
Claim did not start as a restaurant product. When it raised its Series A in October 2024, Adweek described it as an app that helps shoppers find and use promotions at stores, with a user base that skewed towards college students. Sweetgreen and Chubbies were among the brands running offers in the app at the time.
VMG Technology led that $12 million round, with earlier backers Sequoia Capital and Susa Ventures returning. TechCrunch listed Claim's investors as VMG Technology, Sequoia Capital, Susa Ventures, Lightbank and Metalab Ventures.
Obletz did not share monthly active user numbers when the Series A was announced. He told Adweek at the time that privacy changes at Apple, Google and Meta had made it harder and more expensive for performance marketers to acquire customers.
Why Grubhub wants Claim
Grubhub's business has been built on delivery. Claim gives it a product aimed at diners who visit restaurants in person. Grubhub said Claim's tools should help restaurants lower the cost of finding customers and bring them back more often, without adding work for restaurant staff.
Grubhub said its marketplace has more than 415,000 merchants in over 4,000 US cities and nearly 20 million diners. CEO Howard Migdal said that owning Claim would let Grubhub offer its data-driven tools across that network, adding to Grubhub's existing marketing tools for restaurants.
Grubhub said it would work on a more streamlined experience across the Grubhub and Claim apps in the coming months, but did not give details. It said current Claim users may see changes to the product and to how rewards are paid out. Grubhub said users can still expect personalised promotions and rewards for going to local restaurants.
Wonder's run of deals
Claim is Wonder's fourth acquisition in just over a year, according to Nation's Restaurant News. Wonder, which is owned by Marc Lore, completed its purchase of Grubhub in January 2025, bought food media company Tastemade in March 2025 and acquired Spyce's automated kitchen technology from Sweetgreen in November 2025.
The Claim deal extends that strategy from delivery and media into loyalty and marketing tools that restaurants can use for in-store sales.
