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Elsevier agrees to acquire patient video platform Mytonomy

Mytonomy's software puts patient education videos, surveys and messaging inside hospital health records and is used at more than 70 hospitals and 200 clinics; it will join Elsevier's Clinical Solutions business.

ASAcquired deals deskNorth America10 March 2026 · 3 min read
Elsevier acquires Mytonomy
Photo: Stethoscopes / Wikimedia Commons, CC BY-SA 3.0

Elsevier, the scientific and medical information company owned by RELX, signed a definitive agreement on 10 March 2026 to acquire Mytonomy, a Bethesda, Maryland company that makes video-based patient engagement software. Mytonomy will become part of Elsevier's Clinical Solutions portfolio.

Financial terms were not disclosed, and the companies did not give an expected closing date. The deal is subject to customary regulatory closing conditions, according to Elsevier's announcement.

Elsevier said the acquisition would strengthen its patient engagement offering by combining Mytonomy's software with its own clinical content and analytics. Mytonomy's founder and chief executive, Anjali Kataria, said the company was "thrilled to join Elsevier."

What Mytonomy built

Mytonomy's main product, Mytonomy Cloud for Healthcare, is an enterprise software-as-a-service platform. It brings patient education videos, content management, surveys and direct messaging to patients into a health system's electronic health record (EHR), and it connects with the major EHR and customer relationship management systems used by hospitals.

Hospitals use it to automate parts of a patient's journey, sending education and reminders before and after procedures, in outpatient care, during hospital stays and at home during recovery. The platform also reports engagement data in real time.

The company runs its own production arm, Clinical Studio, set up in 2018, which makes the video content and which Elsevier said has won more than 250 awards for clinical production. Mytonomy has also appeared on the Inc. 5000 list and Deloitte's Fast 500 for North America.

Patients can reach the content through several channels, including patient portals, so the same clinically reviewed material can follow them from a pre-surgery appointment to recovery at home. Hospitals can configure which videos, surveys and messages go out at each stage. Beyond Inc. and Deloitte, the company was named among Newsweek's Best 400 Digital Health Solutions worldwide and won Best SaaS Platform for Healthcare at The Cloud/SaaS Awards.

“This acquisition will unlock important synergies across our clinical content, technology and healthcare expertise.”Omry Bigger, President, Clinical Solutions, Elsevier

Usage and results

Mytonomy's software is used at more than 70 hospitals and more than 200 clinics, according to the announcement. The company said surgery patients in Centers for Medicare & Medicaid Services (CMS) pathways watch more than 20 minutes of content per session.

In a survey cited by Elsevier, 73% of patients said watching videos before and after their procedures helped them stick to their care plans. These figures come from the companies themselves and were not independently verified.

Why Elsevier is buying

Elsevier sells clinical reference and decision-support tools to physicians, nurses, pharmacists and other health professionals, including ClinicalKey AI, ClinicalSkills and PatientPass. It serves customers in more than 170 countries. Its existing patient engagement products include standardised written and multimedia patient education.

The company tied the deal to a worry raised in its own Clinician of the Future research: many clinicians expect most patients to diagnose themselves online within two to three years, which raises concerns about misinformation. Elsevier argued that pairing trusted clinical content with software that reaches patients directly can improve understanding, adherence to care plans and efficiency.

"This acquisition will unlock important synergies across our clinical content, technology and healthcare expertise," said Omry Bigger, president of Clinical Solutions at Elsevier. He added that the combination would create "a scalable foundation for future growth."

For Elsevier, the deal adds software that reaches patients directly to a business that has mostly sold reference and decision-support tools to clinicians. The combined offer pairs Mytonomy's delivery platform and engagement data with Elsevier's existing library of written and multimedia patient education.

Backers and what comes next

Mytonomy's investors include Level Equity, which the company names as its lead investor, along with Carilion Clinic and Broad Street Angels. The size of its funding rounds was not reported, and the announcement did not give a headcount.

Kataria said that by combining Mytonomy's video and written education with Elsevier's clinical content library, "we are well positioned to redefine how patients access and act on health information at scale." Neither company said whether the Mytonomy brand or management team would change after closing.

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