Infomedia, an Australian provider of aftersales software and data for the car industry, said on June 9, 2026 that it had completed the acquisition of Veact, a Munich company that helps car dealers and manufacturers use customer and vehicle data to market servicing and repairs. Financial terms were not disclosed.
Veact's founder, Philipp Posselt, said the company would keep expanding across Europe as part of Infomedia. Infomedia CEO Jens Monsees said he looked forward to working with Posselt and the whole Veact team.
The sale was an exit for a group of German venture and growth investors led by FIDURA Private Equity Fonds, alongside Bayern Kapital, UVC Partners and Senovo Capital Management. Under the agreement, the purchase price is to remain confidential, FIDURA said.
What Veact built
Veact works in automotive aftersales, the business of servicing, maintaining and supplying parts for vehicles after they are sold. Its software and services prepare, analyse and activate customer and vehicle data so that dealers, importers and manufacturers can send personalised service messages, run automated CRM campaigns and keep customers coming back to the workshop.
The company works with more than 1,000 dealership sites across Europe, the Middle East and Africa and partners with many large carmakers, according to the release. UVC Partners said Veact runs more than 30,000 personalised campaigns a year.
According to FIDURA, Veact grew from an IT-supported marketing agency into a business intelligence provider for the automotive sector after FIDURA invested in 2018. In 2018, Munich Startup reported that the company had about 70 employees and planned to grow beyond 100. A current headcount was not disclosed.
“Together, we are even better positioned to accelerate our product roadmap so we can deliver enhanced value to our customers as we continue to expand and scale across Europe as part of the Infomedia organization.”
Why Infomedia is buying
Infomedia sells data-as-a-service and software tools that help carmakers, national sales companies, dealers and their partners manage the vehicle and customer lifecycle. It says its products are used by more than 250,000 industry professionals across 50 manufacturer brands in 186 countries. TPG, the global alternative asset manager, acquired Infomedia in December 2025, according to the release.
The deal expands Infomedia's aftersales business in Europe and gives it room to sell more products to both companies' customers. The combined platform is meant to bring together data on vehicles, service and parts from Infomedia with Veact's customer data work and information from dealer management systems, so that manufacturers and dealers can manage the full period of vehicle ownership.
Veact will also be able to use Infomedia's relationships with carmakers and the AI capabilities of Intellegam, a Munich AI company in which Infomedia holds a stake. Monsees called aftersales one of the most important value drivers in the automotive industry.
What happens to customers
Infomedia said the deal creates room for cross-selling and new products across existing and new customers of both companies. By joining Veact's customer data activation with Infomedia's vehicle, service and parts data, the companies want carmakers and dealers to be able to offer more personalised and relevant service communication at each stage of ownership, connecting vehicle owners, dealerships and manufacturers.
Intellegam's AI work is expected to speed up development in predictive analytics, automation and customer engagement. The companies did not give a timeline for combining the products or say whether the Veact brand will remain.
The investors and the funding
Veact raised a Series A in 2015 from Seventure Partners, with Senovo and KfW as co-investors, according to Jones Day, which advised Seventure. In 2018 it closed a Series B in the mid-seven-figure euro range led by FIDURA Private Equity Fonds, with the Bayern Kapital-managed Wachstumsfonds Bayern joining and Seventure, Senovo, UnternehmerTUM and KfW investing again, Munich Startup reported. Total funding was not disclosed.
UVC Partners, the venture firm linked to Munich's UnternehmerTUM innovation centre, said it backed Veact early and supported it for more than a decade. The firm said the sale returned significant money to investors in its first fund. Partner Johannes von Borries called Veact a strong example of an entrepreneurial team executing a clear vision.
4GC advised Veact's shareholders on the sale. DC Advisory was financial adviser to TPG and Infomedia.
